Knitwear is mass-produced. The trap of making less, selling less, bargaining for leftovers, and discarding leftovers

Knitwear is mass-produced.
The trap of making less, selling less, bargaining for leftovers, and discarding leftovers

A large show is held, orders are obtained, and items are left over to be made and sold out for the season. Popular products run out quickly and additional production is not possible. Products that don't sell naturally become bargains.
Shows showcase new designs, as if the previous year's fashionable clothing were saying, “That's out of date, please buy this year's products! It is as if they are saying, “Buy this year's product because it is out of date!

This cycle of “make more, fewer products to sell, bargain for leftovers” is the reality of the global fashion business, and the huge fashion business has been maintained by getting people to buy new products every year.
In order to make a large quantity of the same item, it takes six months of time and a large amount of efficient production. These days, the demand for low-cost and efficient mass production is so great that large quantities of leftover products have become a social problem.
I believe that mass production and mass consumption contributed to society when things were scarce. However, now that we are in an age of surplus, I think we are entering an age of “quality over quantity,” in which we cherish and use what we like for a long time.
When I hear that a huge amount of new clothes are being discarded without even being put on the market, it is more than a waste, it is even sad.
The basis of UTO's business is custom orders. We make garments according to the customer's request, so we do not discard a single piece of clothing.
Even samples are made from the finest cashmere material. We do not sell samples, but we do not sell them outright. The samples are sold at a special price with a note explaining the reason why they became an outlet. We believe this is the original outlet. We have many customers who are waiting for our products because of their popularity.
We believe that using the best materials and carefully crafting each piece and delivering it to our customers is the basis of the SDGs, even if it does not contribute to the larger economy.